(This feature write-up is obtained via a transcript by Integrated Marketing Solutions Group, the PR agency of Nike Singapore)
NIKE COMBINES BOOT TECHNOLOGY WITH DIGITAL TRAINING PROGRAMME TO CREATE TOTAL GAME IMPROVEMENT PACKAGE
The colour combination of electric green, black and red gives a distinctive look to Total90 Laser III.
Interactive Training Drills and Expert Coaching From Juventus FC Combine with New Total 90 Laser III boots to Improve Accuracy and Power
Portland, Oregon, USA (December 10th 2009) - NIKE, Inc. (NYSE:NKE) today unveiled the next generation of its Total90 Laser boot - the Total90 Laser III - featuring a newly configured 'Shot Shield' strike zone (patent pending) designed for more power and accuracy.
Purchasing the boots opens access to Nike Football+, a digital coaching program (available via web, mobile internet or iPhone application) to help players improve their skills with access, insights and instruction from top players and coaches.
Every pair of Total90 Laser III boots comes with a unique user-code that allows online access to Nike Football+ featuring accuracy training drills and expert tuition provided by the coaching team at Italian giants Juventus FC.
The Nike Football+ digital experience also features a detailed 'signature move' coaching session from Fernando Torres of Liverpool FC.
The "Total90 Laser III" is endorsed by Liverpool and Spain star striker - Fernando "El Niño" Torres.
“I worked closely with the Nike design team on the Total90 Laser III, and it definitely provides another dimension to my game and a greater feel for more accuracy, power and swerve,” says Fernando Torres. “What I like about the Nike Football+ system is that now every player can improve their skills with tips from myself and insights from top coaches on the pitch or on the go.”
“We are creating the best performance boots available today”, comments Nike GM of Football Bert Hoyt. “But more than that, combining this technology with the Nike Football+ digital coaching program means you are not just buying a boot, you are buying a total game improvement package.”
During development of the aggressively styled electric green, red and black Total90 Laser III, Nike designers broke down the biomechanics of striking the ball into specific elements to help them gain even deeper understanding of the boot to ball relationship.
Particular attention has been paid to the instep area and how players connect and put swerve on the ball.
The result is a newly created Shot Shield designed for a cleaner strike on the ball for increased power, ball swerve and accuracy.
Greater Precision at High Velocity:
Modular Instep - five pods on the boot create a uniform contact point that creates a smoother surface for even pressure distribution. The pods are configured as five separate units that operate as one to remain flexible and fluid when interacting with the foot.
Enhanced Accuracy:
Advanced shape-correcting memory foam - provides a smooth and more consistent surface to enhance accuracy when shooting. This unique foam adapts to the demands of the individual player.
Increased Friction, More Swerve:
Engineered Fins - raised TPU fins on the medial side of the boot deliver increased friction on ball contact to ensure more swerve when you need it most.
Each fin is strategically angled and sized to enhance control over ball trajectory, but fold on contact with the ball to accommodate great touch and feel.
Nike Football+ digital coaching program can be accessed at www.nikefootball.com. The Nikefootball+ accuracy training package follows on from a control package launched in October 2009, and will be followed in 2010 by a speed coaching program related to the Nike Mercurial boot.
The Total90 Laser III boot is available at nikestore.com December 12th and globally at retailers from January 7th 2010.
(P.S: The copyright of the images depicted in this blog entry belong to Nike.)
NIKE COMBINES BOOT TECHNOLOGY WITH DIGITAL TRAINING PROGRAMME TO CREATE TOTAL GAME IMPROVEMENT PACKAGE
The colour combination of electric green, black and red gives a distinctive look to Total90 Laser III.Interactive Training Drills and Expert Coaching From Juventus FC Combine with New Total 90 Laser III boots to Improve Accuracy and Power
Portland, Oregon, USA (December 10th 2009) - NIKE, Inc. (NYSE:NKE) today unveiled the next generation of its Total90 Laser boot - the Total90 Laser III - featuring a newly configured 'Shot Shield' strike zone (patent pending) designed for more power and accuracy.
Purchasing the boots opens access to Nike Football+, a digital coaching program (available via web, mobile internet or iPhone application) to help players improve their skills with access, insights and instruction from top players and coaches.
Every pair of Total90 Laser III boots comes with a unique user-code that allows online access to Nike Football+ featuring accuracy training drills and expert tuition provided by the coaching team at Italian giants Juventus FC.
The Nike Football+ digital experience also features a detailed 'signature move' coaching session from Fernando Torres of Liverpool FC.
The "Total90 Laser III" is endorsed by Liverpool and Spain star striker - Fernando "El Niño" Torres.“I worked closely with the Nike design team on the Total90 Laser III, and it definitely provides another dimension to my game and a greater feel for more accuracy, power and swerve,” says Fernando Torres. “What I like about the Nike Football+ system is that now every player can improve their skills with tips from myself and insights from top coaches on the pitch or on the go.”
“We are creating the best performance boots available today”, comments Nike GM of Football Bert Hoyt. “But more than that, combining this technology with the Nike Football+ digital coaching program means you are not just buying a boot, you are buying a total game improvement package.”
During development of the aggressively styled electric green, red and black Total90 Laser III, Nike designers broke down the biomechanics of striking the ball into specific elements to help them gain even deeper understanding of the boot to ball relationship.Particular attention has been paid to the instep area and how players connect and put swerve on the ball.
The result is a newly created Shot Shield designed for a cleaner strike on the ball for increased power, ball swerve and accuracy.
Greater Precision at High Velocity:
Modular Instep - five pods on the boot create a uniform contact point that creates a smoother surface for even pressure distribution. The pods are configured as five separate units that operate as one to remain flexible and fluid when interacting with the foot.
Enhanced Accuracy:
Advanced shape-correcting memory foam - provides a smooth and more consistent surface to enhance accuracy when shooting. This unique foam adapts to the demands of the individual player.
Increased Friction, More Swerve: Engineered Fins - raised TPU fins on the medial side of the boot deliver increased friction on ball contact to ensure more swerve when you need it most.
Each fin is strategically angled and sized to enhance control over ball trajectory, but fold on contact with the ball to accommodate great touch and feel.
- The Total90 Laser III is available in premium-grade Teijin synthetic leather, or premium leather for overall fit, comfort and performance.
- The Total90 Laser III design team also repositioned the eyestay to a more asymmetrical position to allow a cleaner strike surface and easier fit and adjustment of the boot. Stability and comfort is enhanced with reinforcements to the external heel counter and outsole.
Nike Football+ digital coaching program can be accessed at www.nikefootball.com. The Nikefootball+ accuracy training package follows on from a control package launched in October 2009, and will be followed in 2010 by a speed coaching program related to the Nike Mercurial boot.The Total90 Laser III boot is available at nikestore.com December 12th and globally at retailers from January 7th 2010.
(P.S: The copyright of the images depicted in this blog entry belong to Nike.)
Nice boots! Great blog! I hope Nike had the basic courtesy to give you a pair to review as well. Haha :p
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