Singapore football fans are diverse, each bringing a unique perspective to the game. Based on social media insights and unofficial and unaffiliated polls conducted on this platform's Instagram Story, we identified four key personas: David, Clara, Adam, and Ethan. Let's take a look at what sets them apart and how they contribute to the Singapore football scene. DAVID, THE TRADITIONALIST "David" enjoys the historical side of Singapore football David is a 38-year-old football fan who cherishes the history and expert commentary of the game. He prefers traditional media sources like CNA and The Straits Times. For David, these outlets provide the in-depth stories and reliable information he values. David's love for football is rooted in tradition and detailed narratives, making him a key preserver of Singapore football history. Key Insights: Prefers traditional media for reliable and detailed information Engages deeply with historical context and expert commentary Pain...