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Showing posts with the label product feature

It Wasn't iShowSpeed First To Wear New Lions Jersey Before Launch

The new Singapore National Football Team Home Jersey (as credited) You must have seen the new Singapore national team jersey everywhere by now, especially since the Football Association Singapore (FAS) first unveiled it on their social media in late August . The new home jersey garnered even more attention when popular streamer iShowSpeed wore a seemingly identical version during a recent stroll around town , showcasing it to his massive subscriber base of 32 million. COLLABORATION WITH "SPEED" BEFORE LAUNCH: FAS  In response to queries from this platform, a FAS spokesperson confirmed that it was indeed the same jersey, stating, "We worked with iShowSpeed's team and our partners, Weston, to do just that - to leverage his reach to draw attention to the new kit and generate buzz ahead of Friday’s event (29/9 - the day of the official unveiling)," when asked whether there was any collaboration involving the 19-year-old internet personality wearing the jersey befo...

[Feature] NIKE CHANGES FOOTBALL BOOTS FOREVER WITH NEW MAGISTA

(This entry is formulated based on the media release issued by CROWD Pte Ltd , the PR agency for Nike Singapore ) (P.S: The copyrights of the images depicted in this blog entry belong to Nike, unless stated on the images itself.) The "high-cut" Magista by Nike The first impression of the new Magista Football boot from Nike would instantly bought many fans back to the early days of the game when the "high-cut" design of any football boot was the conventional design then. Thus, in a move to revolutionize the look and feel of its latest product, the sporting giants decided to go along with that retro yet "radical" look to "redefines the concept of how football boots look and perform", according to the media release issued. Born from four years of R&D in the Nike Sport Research Lab and with feedback from some of the world’s best attacking laymakers, including Barcelona’s Andrés Iniesta and German forward Mario Gotze, the Magista is d...

[Feature] NIKE FOOTBALL CATCHES THE EYE WITH "HIGH VISIBILITY" BOOT COLLECTION

(This entry is formulated based on the media release issued by CROWD Pte Ltd , the PR agency for Nike Singapore ) (P.S: The copyrights of the images depicted in this blog entry belong to Nike, unless stated on the images itself.) The "Hi-Vis Collection" by Nike The objective of this new range of football boots from Nike is to enhance the visibility of them on the field. "When creating the Hi-Vis Collection we looked at our work in South Africa during the summer of 2010 (FIFA World Cup)," says Phil McCartney, Vice President, Nike Football Footwear in a media release introducing the latest range by the sporting giants. He added:"The Metallic Purple and Total Orange color combination we used on-pitch really stood out both on the field for players and for the crowds in the stadium and at home." " Tiempo IV" of the "Hi-Vis" series "Mercurial Vapor IX" of the "Hi-Vis" series For almost ten years, s...

[Feature] NIKE FOOTBALL LAUNCHES NEW FC247 COLLECTION

(This entry is formulated based on the media release issued by CROWD Pte Ltd , the PR agency for Nike Singapore ) (P.S: The copyrights of the images depicted in this blog entry belong to Nike, unless stated on the images itself.) Wayne Rooney wearing Bomba Finale II Without any doubt, the five-a-side game has long been consider the perfect training ground for some of the world's top footballers. In the latest media release that showcases FC247 a new range of football performance and street footwear by Nike, Manchester United striker Wayne Rooney attributed how smaller version game helps in his performance on the field. "Playing five-a-side as a kid was a massive part of my development. It improved my control, speed, awareness and vision so much. We still play versions of it in training." said the Red Devils frontman. Echoed the same sentiment, Barcelona midfield maestro Andres Iniesta added:"If I had more free time, I would like to train more with my ...

[Feature] FANS SNAPPED UP LIMITED EDITION 4 STARS LIONS NATIONAL TEAM KITS WITHIN DAY OF LAUNCH

(This entry is formulated based on the media release issued by CROWD Pte Ltd , the PR agency for Nike Singapore ) (P.S: The copyrights of the images depicted in this blog entry belong to Nike, unless stated on the images itself.) The available 100 sets of the collector's box set were snapped up within the day The highly anticipated 4 STARS LIONS NATIONAL TEAM KIT was finally launched today amid a fanfare held at the Nike's outlet at the Suntec City this afternoon. According to the media release issued, as early as 7am queue was formed outside the store of the sporting giants, who are also the apparel sponsors of the Singapore national team who did the national proud last December by clinching the AFF Suzuki Cup and claimed Asean football supremacy for the unprecedented fourth time. To commemorative this outstanding achievement for the Republic and also due to a huge demand for them, Nike decided to produce the home and away edition of the jersey that featuring ...

[Feature] Nike Mercurial Vapor IX Delivers Performance Innovation & Explosive Speed for Fastest Players on the Planet

(This entry is formulated based on the media release issued by CROWD Pte Ltd , the PR agency for Nike Singapore ) (P.S: The copyrights of the images depicted in this blog entry belong to Nike, unless stated on the images itself.) Mercurial Vapor IX remains distinctive like its predecessor  "Since it's original launch over ten years ago, the Mercurial has always stood out. Bold and exciting, the boot's color and design has always got its players noticed and the new Vapor IX is no different. " Said in the media release that is being mentioned about Mercurial Vapor IX ,the latest football boots by Nike of its "Mercurial" range. Indeed, Nike's Mercurial range has always been about innovation and how best to aid a player's touch and explosive speed. "Fireberry" color ways is another color combination beside "Sunset" With that philosophy in mind, the Mercurial Vapor IX is engineered with a completely new upper to d...

[Feature] NIKE introduces the new Lions jersey for AFF Suzuki Cup 2012

(This entry is formulated based on the media release issued by CROWD Pte Ltd , the PR agency for Nike Singapore ) (P.S: The copyrights of the images depicted in this blog entry belong to Nike, unless stated on the images itself.) The new Lions kit for AFF Suzuki Cup It has been the talk along the grapevine over the launch of the new Singapore national team kit for the upcoming AFF Suzuki Cup , that will be held held from 24 November to 22 December 2012. Finally, it has just been revealed by Nike that the Singapore team, affectionately known as the Lions, will be outfitted in brand new stripes for the upcoming biennial tournament with eight nations fighting for regional supremacy. Into its sixth year as the Lions' apparel provider, the new outfit by the world renowned sporting giants continues its belief in providing jerseys in its most advanced, environmentally-friendly technology. "Untuk Bangsa Dan Negara" It is made from 100% recycled polyester and con...

[Feature] NIKE UNVEILS ACC TECHNOLOGY ACROSS FOOTBALL BOOTS

(The entry is formulated from the transcript obtained via Integrated Marketing Solutions Group - IMSG , the PR agency of Nike Singapore ) (P.S: The copyrights of the images depicted in this blog entry belong to Nike, unless stated on the images itself.) Wherever football is played, Weather plays its part: In London alone, during the season an average of 125 days will experience some rainfall, making receiving and passing a ball tricky for even the best players. Bearing in mind the above-mentioned predicament, and having consultation with some of the leading football players in the world that included the like of FC Barcelona’s Andres Iniesta, Nike further improvised its boot technology with the introducing of Nike All Conditions Control (ACC) . All Nike boots will be ACC fitted The new technology allows the boot’s surface to maintain the same level of friction, touch and control on the ball in wet and dry conditions that is created by a special treatment during the devel...

[Feature] "I fell in love with the CTR 360 Maestri III" Baihakki

(The entry is formulated from the transcript obtained via I ntegrated Marketing Solutions Group - IMSG , the PR agency of Nike Singapore) (P.S: The copyrights of the images depicted in this blog entry belong to Nike, unless stated on the images itself.) Baihakki (in bib) wearing CTR360 Maestri III “I fell in love with the CTR 360 Maestri III the moment they first launched it. Being a professional footballer, I feel the CTR is superior in the cutting and design and it suits my feet nicely." said Singapore and Lions XII defender Baihakki Khaizan on the new Nike football boots he first wore in the recent Lions' 2-0 win over Hong Kong . The Lions duo endorsers of CTR360 Maestri III  The completely re-designed CTR 360 Maestri III is for the player looking to dictate the tempo of a game. Maestri – meaning Maestro in Italian – is the boot favored by midfield players who rely on innovative performance features to enhance their control of the ball, and therefore the g...

[Feature] H-TWO-O unveils legendary Fandi Ahmad as its new Brand Ambassador

(The entry is formulated from the transcript of the media release obtained via YEO'S , the makers of H-TWO-O ) (P.S: The copyrights of the images depicted in this blog entry belong to YEO'S , unless stated on the images itself.) Local football legend Fandi Ahmad Despite having further his career across the Causeway, the presence of local football legend Fandi Ahmad will still be felt around the island with the latest media campaign by Yeo's, the makers of the isotonic beverage H-TWO-O. In this latest media campaign titled "Unleash Your Inner Power", the former Singapore national skipper will be joined by his younger peers such as Isa Halim , Khairul Amri, Lionel Lewis with national swimmer Christel Fung and triathlete Victoria Cambell. "The campaign concept was to draw on the idea that when you have the passion and aspiration to do your best in sports, with proper hydration, you can unleash your inner power; physically and mentally" said Yeo...

[Feature] Stay At The Top of Your Game with NIKE's Latest "4 Silo" Collection

(The entry is formulated from the transcript obtained via Integrated Marketing Solutions Group -IMSG , the PR agency of Nike Singapore ) (P.S: The copyrights of the images depicted in this blog entry belong to Nike , unless stated on the images itself.) In its quest to help players to maintain their game in order to excel further to the next level, sporting apparel giants Nike had recently launched their latest collection of football boots - the "4 Silo" with aim to help them in achieving that goal. The "4 Silo" collection (L-R) CTR360 Maestri II Elite, Tiempo Legend IV Elite, T90 Laser IV & Mercurial Vapor Superfly III The four newly-launched boots are improvised from their previous models with updated colourway for each of them plus other features as well. Beside having a more dynamic outlook to give a much striking feel, certain details (i.e.: weight, grip, etc.) of these boots are being improved to enhance the level of performance of the players ...

[Feature] Project Teamwork - GALAXY S II - Street Soccer in Brazil

(This entry is sponsored by Samsung Mobile ) It's a common sight everywhere in Brazil to see the fun-loving natives get together spontaneously for a game of kick-about on any space they can find. Be it that it could be an obscure back alley of any street, the famed Copacabana beaches or on those lush manicured pitches dotted around this football crazy nation, so long inches of space are made available you bound to see the Brazilians coming together to enjoy a game of street soccer. Join host Sal Masekala of “Project Teamwork” in the following clips as he visits Florianópolis in south of Brazil, home of leading futsal (five-a-side soccer) club - ADC Florianopolis to meet up with team captain Denison Cabral and find out from him how the gospels of teamwork is spread to those players through the game of street soccer. In these videos, Cabral and his colleagues at ADC Florianopolis, whom some Singaporeans may have seen them in action at Ngee Ann City in April , also show us h...

[Feature] Isa Halim strives for optimum fitness with H-TWO-O!‏

(This entry is formulated with the transcript obtained from S.League title sponsor, H-TWO-O, via the Football Association of Singapore ) Isa and H-TWO-O - a perfect combination Boasting a score of 13.3 in the pre-season beep test, Home United and Singapore national team midfielder Isa Halim is one of the best in the business. After seven seasons in the S.League, Isa has proven year after year that he is one player who thrives on doing well in the beep test and he puts it down to H-TWO-O. “The Beep Test is one of the toughest hurdles we have to go through prior to the start of each season."said the midfielder who started out his career with Woodlands Wellington. "For that, I always ensure that I prepare well for it by constantly hydrating myself with H-TWO-O before, during and after each work out session in order to recharge and replenish my body with ample fluids and carbohydrates to take on the beep test." he added. Isa in action for the national team aga...

[Feature] Aiding in the revival of the Lions' fortune...

(The entry is formulated from the transcript obtained via Integrated Marketing Solutions Group - IMSG , the PR agency of Nike Singapore ) (P.S: The copyrights of the images depicted in this blog entry belong to Nike , unless stated on the images itself.) Their exploits on the field in recent weeks would not have been gone unnoticed and possible without Nike's Tiempo Legend IV Elite. With this latest football boots launched by the global sporting giants that are being wore lately by the triumvirate of Singapore National Football Team captain Shahril Ishak (pictured above left), veteran goal ace Aleksandar Duric (pictured above right) and "boy wonder" Hariss Harun, they had helped to propel the much beleaguered Lions back to prominence included that crucial win over Malaysia in the "Causeway Derby" that qualified them for the Asian World Cup Group Qualifiers, where they are due to meet China in days to come. Tiempo Legend IV Elite Being the 12th model of...

[Feature] Hanafi joins the rank of C Ron and ready to shine in the Lion City Cup

(This entry is formulated based on and partly extracted from the press release issued by and pictures credited to Integrated Marketing Solutions Group [IMSG] - the PR agency for Nike Singapore ) With the 23rd Lion City Cup scheduled to kick off in less than a month away, it's not doubt that again that Hanafi Akbar (pictured below) and the rest of the National U-16 team will be carrying the hope of the country to repeat that kind of performance that captured the heart of the nation last August. In a timely boast that came before the Little Cubs who are due to face the likes of their peers from the renowned clubs such as Juventus, Flamengo in June, the national team apparel sponsors Nike had named the 16 year-old, alongside with skipper Jeffrey Lightfoot and midfielder Ammirul Emmran, as one of their brand ambassadors in Singapore. “I’ve never dreamt of getting this sponsorship. When I first found out about it, I was shocked, speechless and delighted. Nike first called my da...

[Feature] Nike Mercurial Superfly III: Delivering Greater Speed and Innovation

(This entry is formulated based on and partly extracted from the press release issued by Integrated Marketing Solutions Group [IMSG] - the PR agency for Nike Singapore ) (The copyright of images and video clip featured in this entry belong to Nike ) (Picture above) Mercurial Vapor Superfly III provides better traction control to allow better acceleration on the field. BACKGROUND Introducing Nike's Mercurial Vapor Superfly III claimed to be its most innovative football boot to date for its cutting edge technology designed for quick acceleration. “In a game that’s being played faster every season, speed is imperative and players need to be faster with the ball. They need to accelerate, react and change the game quicker than the opposition.” explained the renowned sports equipment giants in a release. The design of this innovative boots includes consultation with some of the world’s fastest players like Cristiano Ronaldo and Alexandre Pato and resulred a boot that gives pl...