(P.S: The copyrights of the images depicted in this blog entry belong to Nike, unless stated on the images itself.)
|The "high-cut" Magista by Nike|
Thus, in a move to revolutionize the look and feel of its latest product, the sporting giants decided to go along with that retro yet "radical" look to "redefines the concept of how football boots look and perform", according to the media release issued.
Born from four years of R&D in the Nike Sport Research Lab and with feedback from some of the world’s best attacking laymakers, including Barcelona’s Andrés Iniesta and German forward Mario Gotze, the Magista is designed to enable devastating creativity in a game where space is at a premium.
Another new technology being used in the design of Magista is the integration of "Nike Flyknit technology".
NIKE FLYKNIT TECHNOLOGY
Nike Flyknit – which was first used in Nike running shoes in 2012 and most recently in the KOBE 9 Elite basketball shoe – defies conventional shoe manufacturing processes by creating an engineered upper woven from special yarns.
Utilizing a custom Nike last and Nike Flyknit construction, Magista offers a snug fit at the arch, heel and forefoot, and the added element of a Dynamic Fit collar hugs players in, locking them down in the boot.
To protect the foot from water and cold, Nike’s design team developed a special application of NIKESKIN placed over top the Flyknit. The skin is less than 0.1 mm thick — thinner than a sheet of paper — and melts onto the knit to help protect from water that provide protection.
The Magista player stops, decelerates and moves in multiple directions while controlling the ball. For this player, Nike added 360° rotational traction through conical studs and a Pebax®-and-nylon plate to improve traction.
Nylon extends to the big toe and acts as a chassis to help players plant and then spring off the ground for more explosive speed. Nike also removed the insole board to place the player closer to the ground for a better center of gravity and
enhanced traction. Finally, the entirely conical stud configuration is unique to the Magista, enabling 360° rotation.
The Magista will be available in stores from 22 May 2014 at a retail price of SGD 399.