Why is it so? Read on It was the right decision for me not to snap in the recently concluded AFF Suzuki Cup , which I would like to show my greatest appreciation to Mr Jaron Lee for helping this platform when I felt I was not physically and mentally prepared for that regional marquee tournament. In the meantime, we also noticed the increased presence of "fan-based media" like myself during the abovementioned tournament who also have been actively churning out content for the past one, two years. The emergence of these new players is a welcome sight, and it is also a constant reminder to me that the need to be innovative in order to stay relevant in the field. BEING SELECTIVE NOW I thought with the proliferation of social media tools which are now seen as a "must-have" for many organizations and individuals, information posted on these new media domains can be shared, re-curated by other platforms easily . This is why weeks right after the end of the 2021 Singapore