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Could have done it better...

I was wondering if this boy know who is this S.League footballer "in front" of him
I would like to apologize for the lack of update of late due to my heavy day job workload that has been piling up in recent months (those who know me personally should know how my workplace has been under scrutiny of since last December).

Anyway, just to blog a short entry here to keep the pace going (of course, not blindly for the sake of it) when I chanced upon what I saw yesterday (as pictured above) at one of the MRT stations.

In this picture, we can see that this schoolboy, while waiting for the arrival of his train, is having a look at the poster in front of him that featured former national and Home United custodian Lionel Lewis.

Beside the goalkeeper, other who are featured in this series of advertising campaign includes the likes of Lions XII stars Isa Halim, Khairul Amri and the legendary Fandi Ahmad.

However, for those who you might have seen those posters spreading around the island would notice that other than Fandi, who has his signature beside his depicted image, other athletes merely had their images featured without acknowledge who they are.

Unless most of the people here are local football fans. If not, many would have passed them off as a "model" posing for these promotion materials.

In short, it could have done it better when we are here trying to exploit the largely untapped marketing potential of our sporting athletes.

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Ko Po Hui

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