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Showing posts from March, 2021

[Guest Column] - Unleash The Roar: Do it well, or lose the fans forever

This article is contributed by Mr Stanley Ho who is sharing his opinions on the recently announced "UNLEASH THE ROAR!" initiative by both SportSG and Football Association of Singapore. Disillusioned local football fans must be convinced this is not yet another paper exercise IF COMMENTS on social media pages are anything to go by, a plan that was drafted to unite the nation through football has divided it. On the one hand is a relatively small group of proponents who embraced the lofty blueprint with cautious optimism. And these are made up largely of people who are involved in some way in the local football ecosystem. "Unleash The Roar!" was unveiled last week (credit: FAS) On the other is the majority of your ordinary citizens who greeted the mere mention of 2034 World Cup with ridicule. Many of these people just couldn’t care less, especially when there are more pressing needs to be met amid a pandemic. But, among the non-believers is a particular group that intr