The blogger with Ian Wright at Tiong Bahru Market in 2015 I am no longer looking forward to the World Cup — a feeling that began after 2002. Gone are the days when the competition was broadcast on free-to-air channels, serving as a focal point around the globe that everyone looked forward to every four years. FROM SBC TO SBS Back then, our local broadcasters would host the coverage from their own studio setup at Caldecott Hill during those SBC days before the role was taken over by Australia's SBS in 1994, which introduced Singaporean households to the legendary duo of Les Murray and Johnny Warren for the very first time. Since then, watching the World Cup has become a costly affair. Football fans have to dig deep into their pockets to pay for the subscriptions just to witness the mesmerising moments of icons such as Lionel Messi and Cristiano Ronaldo. I still remember paying the subscription for the first (and last) time so that my late father could watch the games during 2002 ...