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Showing posts from July, 2024

Understanding Singapore Football Fans: Detailed Analysis of Key Personas

Singapore football fans are diverse, each bringing a unique perspective to the game. Based on social media insights and unofficial and unaffiliated polls conducted on this platform's Instagram Story, we identified four key personas: David, Clara, Adam, and Ethan. Let's take a look at what sets them apart and how they contribute to the Singapore football scene. DAVID, THE TRADITIONALIST "David" enjoys the historical side of Singapore football David is a 38-year-old football fan who cherishes the history and expert commentary of the game. He prefers traditional media sources like CNA and The Straits Times. For David, these outlets provide the in-depth stories and reliable information he values. David's love for football is rooted in tradition and detailed narratives, making him a key preserver of Singapore football history. Key Insights: Prefers traditional media for reliable and detailed information Engages deeply with historical context and expert commentary Pain...

[Guest Column] - "Yoshinaga is not the problem"

Former sports reporter Amanpreet Singh penned the following thoughts (in green text) on Facebook shortly after Albirex Niigata (Singapore) succumbed to their sixth defeat of the campaign to Tanjong Pagar United  on 12th July 2024. Albirex Niigata (S) under Kazuaki Yoshinaga in his previous 4 league seasons in charge (2017, 2018, 2022 and 2023): 7 losses in TOTAL. Albirex Niigata (S) so far this season: 6 losses. Yoshinaga is not the problem. In fact, he is the least of the problems. If you want him sacked, then you have very limited knowledge about the challenges in Singapore football. Sacking him will not solve anything. There is also no other coach (local or foreign) who knows the club better than him. Do you think hiring another coach will result in an immediate upturn in results for Albirex? It will not. In fact, things will, in all likelihood, get worse. Coach Yoshinaga made a sad exit from Singapore football Let’s not forget that Yoshinaga has won the league title in every si...