The much anticipated official music video of the 23rd Canon Lion City Cup was officially launched.
In a joint collaboration between Canon and Soul Theory Studios with local renowned hip hop artiste Sheikh Haikel, this one minute clip also featured local football luminaries such as Fandi Ahmad, Malek Awab, Aide Iskandar, S Subramani and Lionel Lewis.
Beside listening to the catch tune of the "Still Steady" performed by Haikel from his most recent album "10.10.10", fans are able to witness the mentioned former and present national players showcasing their skills not in the usual football gears, but in those fashionable streetwear outfit (Cool!).
According to the funnyman himself, the inspiration for the song came upon his realization that the phrase ‘steady bom pi pi’ was a uniquely Singaporean phrase that was universally understood by all Singaporeans, no matter where in the world.
“Still Steady is all about being sure, balanced, and resilient. These are our Lions’ qualities. It also sends an important message to all Singaporeans: to keep it steady, always, no matter what,” said Haikel.
By showcasing prominent local footballers like Fandi Ahmad and Malek Awab in the music video, Canon hopes to inspire and remind Singapore’s Young Lions taking part in the Canon Lion City Cup to be confident and remember that they are always and ‘still steady’ in the eyes of their supportive and passionate Singapore fans.
Football fans can view the video on all supporting Canon Lion City Cup portals including its Canon Lion City Cup facebook page, website as well as on Canon’s Be-Empowered facebook page.
In addition, the music video will also be screened during all matches throughout the Canon Lion City Cup.
Canon Lion City Cup Website: www.lioncitycup.com
Canon Lion City Cup Official Facebook Page:
Canon’s Be-Empowered Facebook page: www.facebook.com/BeEmpoweredByCanonSG