For The Record...
"In an interview with Yahoo! Singapore, Zainudin (Nordin, FAS President) reiterated that the S-league will not become a "poorer cousin" once the LionsXII start their Malaysia Cup campaign."

Wednesday, March 30, 2011

[Feature] Nike Mercurial Superfly III: Delivering Greater Speed and Innovation

(This entry is formulated based on and partly extracted from the press release issued by Integrated Marketing Solutions Group [IMSG] - the PR agency for Nike Singapore)

(The copyright of images and video clip featured in this entry belong to Nike
)


(Picture above) Mercurial Vapor Superfly III provides better traction control to allow better acceleration on the field.

BACKGROUND
Introducing Nike's Mercurial Vapor Superfly III claimed to be its most innovative football boot to date for its cutting edge technology designed for quick acceleration.

“In a game that’s being played faster every season, speed is imperative and players need to be faster with the ball. They need to accelerate, react and change the game quicker than the opposition.” explained the renowned sports equipment giants in a release.

The design of this innovative boots includes consultation with some of the world’s fastest players like Cristiano Ronaldo and Alexandre Pato and resulred a boot that gives players the traction, fit and control to make that one chance count.

FEATURE

Lightweight
Delivering lightweight strength and a responsive performance on the pitch, the seventh generation Mercurial Vapor Superfly III is an industry-defining boot that incorporates Nike’s own Flywire technology.

Nike Flywire technology utilizes high-strength threads that act like cables on a suspension bridge, delivering engineered support where it is needed.

This revolutionary technology transforms how footwear is engineered by reducing the amount of material required for the upper of a shoe to the bare minimum without compromising on durability and support.

Traction
Nike found that players slipping in leading competitions like world championship finals – 845 slipping events over 63 games, or roughly 14 per game at one major tournamentcreated a renewed focus on boot performance, traction and fit.

The Mercurial Vapor Superfly III delivers adaptive traction technology and pressure-activated studs in the forefoot that extend up to 3 mm when needed, allowing players to speed up or slow down and make rapid changes of direction in adverse pitch conditions.

Said Mr Vijaya Kumar Jayaraj, Marketing Manager for Nike Singapore on this revolutionized boots:“Today’s highly technical and physical game is about exploiting the slightest gap, capitalizing on a momentary lapse of concentration and keeping the opposition on the back foot.

“Testing with elite players in some of Europe’s top leagues revealed that speed around a defender and the ability to make quick changes in direction were critical. Toe-off traction and minimizing slippage are top priorities.”



Real Madrid's Cristiano Ronaldo in Mercurial Vapor Superfly III video

CUSTOM LOOK
Give your boots a personalised feel when you customise the Nike Mercurial Vapor SuperFly III with your own unique design, consisting of numbers, initials and flags. Customers in Singapore who purchase the Nike Mercurial Vapor Superfly III at Weston Corporation at Queensway Shopping Centre will receive complimentary customisation service in the month of April.

Who Is Superfly?
Football fans can also log on to Nike Football Singapore’s Facebook page to take part in a digital campaign inspiring fans to vote for their favourite Superfly athlete. Superfly is a select breed of player. The hunters and showmen. The innovators and illusionists. Each one with the skills to decide any match. Is it all about the speed demons or the visionaries? What defines a Superfly player? Have your say. Log on to www.facebook.com/NikeFootballSG to find out more.

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