For The Record...
"In an interview with Yahoo! Singapore, Zainudin (Nordin, FAS President) reiterated that the S-league will not become a "poorer cousin" once the LionsXII start their Malaysia Cup campaign."

Thursday, February 09, 2012

The "Road Show" had started for the ASL...

(This entry is formulated based on the transcript of the media release jointly issued by the Football Association of Singapore, StarHub and ESPN STAR Sports with quotes extracted and pictures credited accordingly)

The whole idea is actually simple when the new broadcast deal is inked today (as in yesterday when this entry was loaded up) - to provide the necessary catalyst to fuel the realization of the ambitious ASEAN Super League (ASL).

Moving out of obscurity as S.League goes regional 
The ASL is the brainchild of FAS spelt under its "Strategic Plan" when it was announced two years ago to see championship winning teams from the region to complete in a similar format of that of the successful Champions League in European club football.

With the participation of Brunei's DPMM and the Harimau Muda from Malaysia in this season's S.League, it does make sense to boast its regional presence in those two countries and to serve as a gauge if fans in these two countries are open to this concept as well.

S.League CEO Lim Chin (middle) with Huw Bevan, Snr Vice President (Production) of ESPN STAR Sports (left) and Chan Kin Hung, Head of Products and Solutions of Starhub (right) at the announcement of the new broadcast deal at Jalan Besar Stadium (picture credit: FAS)
According to the joint media release that detailed the groundbreaking deal, several countries in Asia beside Malaysia, Brunei and Singapore will be shown a 30-minute weekly highlight program on every Monday from 13th February onwards by regional sports broadcaster ESPN STAR Sports (who is also named the official production partner in this deal).

The same program will be carried by Astro Arena for the Malaysian and Bruneian audience with similar arrangement by local cable TV provider StarHub for Singapore viewers according to their schedule.

"For the first time in our history, the live telecast of our professional league matches and highlight shows will go beyond the shores of Singapore, into Malaysia and Brunei." said Mr Lim Chin, the S.League CEO in welcoming this trailblazing move that will propel Singapore domestic football to a wider audience outside this island nation.

"This will expand our geographical presence and will go a long way in boosting the appeal of the S.League in Asia." he added.

Dez is coming back!! (file picture by Ko Po Hui)
In the same announcement, StarHub has also affirms its support towards local football by becoming the title sponsor for the 2012 League Cup, henceforth named the StarHub League Cup.

Leading football pundits Dez Corkhill (pictured above or left depending on your browser setting) and Paul Masefield will also be making their return to S.League football commentary with presenter Colette Wong alongside with several experts in a preview show prior to each "live" game at the Jalan Besar Stadium during this upcoming season.

In total, there will be 30 ‘live’ matches, comprising 26 league games and four cup matches scheduled for this season with Jalan Besar Stadium being the venue for all ‘live’ games.

StarHub will air one ‘live’ Great Eastern-YEO’S S.League match per match-week on SuperSports Arena (StarHub TV Channel 112/201, SuperSports Arena is a complimentary sports channel available to all StarHub TV customers.

The matches will be shown on StarHub TV Online and StarHub TV on Mobile as well.

1 comment:

  1. The idea of an ASEAN Super League (ASL) sounds very nice, it is feasible only if it 'benefits' all nations who participated. It looked like going to be a difficult job.
    Wonder how FAS came up with such idea? If, it is because S-league is not a 'successful' event, then this wouldn't work either. Reminder: Asean already had a SEA Games every two years!
    I really missed the "Quah Kim Song-Dollah Kassim' era.

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