Tuesday, April 19, 2011
Drumming up support for the 'Eastern Derby' - The Eagles' way
The residents in Bedok Central were in a pleasant surprise on last Saturday morning when they were greeted by players and officials of Geylang United Football Club.
As part of their community outreach program to the vicinity they based, the Eagles initiated the awareness drive to promote the upcoming "Eastern Derby" match against the neighbouring Tampines Rovers, who are due for a visit this coming Thursday (21st April) at the Bedok Stadium.
"One reason we are doing this is because we want to generate an awareness that 'Geylang United is here' among the Bedok residents." explained Gale Gan, the club's Senior Officer (marketing and media) on the motive behind this awareness drive.
"Getting players to come out and interact with the residents had shown that we are sincere of having them come down to Bedok Stadium to support us on the match days." added Gan.
According to him, the response from the residents during the morning walkabout have been "positive" with some residents took the opportunity to gain more insights of the club's involvement in their community from players and officials alike.
"Some residents whom we come across asked questions like, where the game (against Tampines) is going to be held, and what it is about (this 'Eastern Derby').
"This shows that some residents in the area are not aware that Geylang United is there in Bedok (all this while)." observed Gan as he shares his thoughts with this blog about the morning walkabout at one of busiest heartland areas in Singapore.
Such outreach initiative is seen as a good start to integrate itself into the township of Bedok by those involved, with Geylang's head coach Mike Wong commented:"It's definitely good for the club to have such a program to create constant awareness among the Bedok residents of our club."
Which is precisely why the club has not ruled out the possibility of collaborate with the local Resident Committees (RCs) to reach out to the wider pool of residents in the next phrase of their engagement program.
"Getting the RCs in the vicinity to involve in our outreach program is definitely something on our minds, because through them we can reach out to a wider pool of residents but everything has to be done a step at a time." opined Gan.
FOR MORE DETAILS OF THE UPCOMING 'EASTERN DERBY', PLEASE CLICK HERE.
(P.S: Copyright of all images depicted in this entry belong to Geylang United Football Club)