(This entry is formulated based on the media release issued by CROWD Pte Ltd, the PR agency for Nike Singapore)
(P.S: The copyrights of the images depicted in this blog entry belong to Nike, unless stated on the images itself.)
The first impression of the new Magista Football boot from Nike would instantly bought many fans back to the early days of the game when the "high-cut" design of any football boot was the conventional design then.
Thus, in a move to revolutionize the look and feel of its latest product, the sporting giants decided to go along with that retro yet "radical" look to "redefines the concept of how football boots look and perform", according to the media release issued.
Born from four years of R&D in the Nike Sport Research Lab and with feedback from some of the world’s best attacking laymakers, including Barcelona’s Andrés Iniesta and German forward Mario Gotze, the Magista is designed to enable devastating creativity in a game where space is at a premium.
Another new technology being used in the design of Magista is the integration of "Nike Flyknit technology".
NIKE FLYKNIT TECHNOLOGY
Nike Flyknit – which was first used in Nike running shoes in 2012 and most recently in the KOBE 9 Elite basketball shoe – defies conventional shoe manufacturing processes by creating an engineered upper woven from special yarns.
Utilizing a custom Nike last and Nike Flyknit construction, Magista offers a snug fit at the arch, heel and forefoot, and the added element of a Dynamic Fit collar hugs players in, locking them down in the boot.
NIKESKIN
For consistent contact and increased control, the Magista features a 3D-knit textured upper. The Magista player needs a more aggressive texture to create friction on the ball for accurate dribbling and striking.
To protect the foot from water and cold, Nike’s design team developed a special application of NIKESKIN placed over top the Flyknit. The skin is less than 0.1 mm thick — thinner than a sheet of paper — and melts onto the knit to help protect from water that provide protection.
Pebax®-and-nylon plate
The Magista player stops, decelerates and moves in multiple directions while controlling the ball. For this player, Nike added 360° rotational traction through conical studs and a Pebax®-and-nylon plate to improve traction.
Compressed nylon offers a highly responsive plate that delivers strength while remaining incredibly light. Combined with Pebax, the structure allows for flex and increased movement with the foot while eliminating mechanical flex (an area where the boot always flexes in the same spot).
Nylon extends to the big toe and acts as a chassis to help players plant and then spring off the ground for more explosive speed. Nike also removed the insole board to place the player closer to the ground for a better center of gravity and
enhanced traction. Finally, the entirely conical stud configuration is unique to the Magista, enabling 360° rotation.
The Magista will be available in stores from 22 May 2014 at a retail price of SGD 399.
(P.S: The copyrights of the images depicted in this blog entry belong to Nike, unless stated on the images itself.)
 |
| The "high-cut" Magista by Nike |
Thus, in a move to revolutionize the look and feel of its latest product, the sporting giants decided to go along with that retro yet "radical" look to "redefines the concept of how football boots look and perform", according to the media release issued.
Born from four years of R&D in the Nike Sport Research Lab and with feedback from some of the world’s best attacking laymakers, including Barcelona’s Andrés Iniesta and German forward Mario Gotze, the Magista is designed to enable devastating creativity in a game where space is at a premium.
Another new technology being used in the design of Magista is the integration of "Nike Flyknit technology".
NIKE FLYKNIT TECHNOLOGY
Nike Flyknit – which was first used in Nike running shoes in 2012 and most recently in the KOBE 9 Elite basketball shoe – defies conventional shoe manufacturing processes by creating an engineered upper woven from special yarns.
Utilizing a custom Nike last and Nike Flyknit construction, Magista offers a snug fit at the arch, heel and forefoot, and the added element of a Dynamic Fit collar hugs players in, locking them down in the boot.
NIKESKIN
To protect the foot from water and cold, Nike’s design team developed a special application of NIKESKIN placed over top the Flyknit. The skin is less than 0.1 mm thick — thinner than a sheet of paper — and melts onto the knit to help protect from water that provide protection.
Pebax®-and-nylon plate
The Magista player stops, decelerates and moves in multiple directions while controlling the ball. For this player, Nike added 360° rotational traction through conical studs and a Pebax®-and-nylon plate to improve traction.
Nylon extends to the big toe and acts as a chassis to help players plant and then spring off the ground for more explosive speed. Nike also removed the insole board to place the player closer to the ground for a better center of gravity and
enhanced traction. Finally, the entirely conical stud configuration is unique to the Magista, enabling 360° rotation.
The Magista will be available in stores from 22 May 2014 at a retail price of SGD 399.
Comments
Post a Comment
While I allow comment/feedback to be posted using Anonymous mode but comments containing discrimination of race, derogatory terms and seditious remarks will NOT be tolerated and will be deleted, if necessary, at the blog owner
Please do not abuse it, thanks
And the blog owner WILL not be responsible for comments by visitors except those of his own
All comments are subjected to moderation and publish upon determination, thanks
Thank You for your kind attention
Ko Po Hui