For The Record...
"In an interview with Yahoo! Singapore, Zainudin (Nordin, FAS President) reiterated that the S-league will not become a "poorer cousin" once the LionsXII start their Malaysia Cup campaign."

Friday, October 22, 2010

[Feature] Nike5, a breakthrough collection of footwear that transforms the small-sided football game

(The content of this entry is obtained via the transcript provided by Integrated Marketing Solutions Group [IMSG] - the PR agency for Nike Singapore)

(P.S: The copyrights of the images depicted in this blog entry belong to Nike, unless stated on the images itself.)


The culture of football reigns supreme both on and off the regulation pitch. From the cages in England to the streets of Rio, the game has evolved from adaptations of small sided football that have taken shape all over the world. Renowned for lightening speed, fluid dribbling, precise control, one touch passing and shots from all over the pitch, the small sided game (as pictured above in the Nike Cup Singapore 2010) has matured and demands footwear designed for its specific styles.

Players are bound to find a boot to fit their game, with a collection of boots led by the Nike5 Elastico Finale (caneta) and Nike5 LunarGato (sala). With a range of surfaces and game styles, the Nike5 footwear is designed to the exact specifications of specific small sided games. Caneta is primarily played on indoor courts, while Sala is played on hard surfaces such as dirt and hard courts; both originate from Latin America. These homegrown games are quickly expanding around the world.

For the footballer to master their game, in their city, on their turf and by their own rules they need the best product to give them the edge in the competitive and evolving world of urban football.

The 2010 Nike5 Collection includes:

Caneta: Nike5 Elastico Finale (pictured above)
  • Revolutionary outsole technology enhances underfoot ball control in all directions
  • Full transition lightweight outsole increases 360 degree ball control while enhancing touch for quick distribution
  • Anatomically contoured barefoot construction provides a lightweight fit
  • Forefoot debosed dots work with the Kanga-Lite synthetic leather upper to provide a soft touch, while amplifying touch under more impact
Sala: Nike5 LunarGato (pictured above)
  • Lunarlon platform technology, tuned specifically for the small sided game, maximizes balance stability, support and cushioning
  • New Gum Rubber outsole design provides traction, flexibility and underfoot ball control
  • Forefront leather upper cushions ball impact enhancing touch and control
  • Seamless no-sew system increases comfort and flexibility
  • Protective rubberized screen provides durability and strength in high-impact zones
The full 2010 Nike5 Collection will be available at retailers beginning October 1.

Here in Singapore, the Nike5 Elastico Finale will be available from 1st October onwards at a retail price of SGD 149, and the Nike5 LunarGato will be available from 1st November onwards at a retail price of SGD 139.

Both products will be retailing at the Nike Flagship Store in Wisma Atria (pictured above). For more information including photography and insights into the small sided game visit nikemedia.com.

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