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Albirex Niigata (S) inked new apparel deal with "Gol."

(L-R) Mr Korenaga (wearing new ANS's home hersey) with Mr Ashizawa
In a press conference that took place this afternoon at its clubhouse at Jurong East Stadium, Albirex Niigata (Singapore) announced a new apparel sponsorship deal with "Gol." from Japan.

With this agreement, the Japanese apparel supplier will be providing the outfit for the White Swans from season 2013 on a four-year deal.

Speaking to the media, Albirex Niigata (S) chairman Daisuke Korenaga hopes the partnership will open up a new channel to Japanese companies as a platform to venture market outside the Land of Rising Sun.

Some of the merchandise in display during the press conference
"We hope to see more Japanese companies, who are keen to venture out of Japan to Asia, able to do so with similar arrangement." said Mr Korenaga.

Formed in 2000, "Gol." has actively involved itself in supporting football actives in kids and students level back in Japan, according to Mr Takayuki Ashizawa, president of Gol. Japan Co., INC, who was alongside with Mr Korenaga during the announcement.

"Other than those programmes, we also support other football actives such as beach football and freestyle football." revealed Mr Ashizawa.

"Being our first sponsorship outside Japan, we have not set specific target in aspects such as merchandise sale, although we are targeting other markets like Thailand in the future after this." added Mr Ashizawa.

Fans can look forward to get hold of these items next year
Since the formation of the company twelve years ago, “Gol.” had established an extensive sale network of 300 outlets throughout Japan with licensing deals with rights owners of popular comic characters like “Captain Tsubasa” and the “Peanuts” gang (i.e.: “Snoopy”, “Charlie Brown”, etc.).

Also at the same event, the new home jersey of Albirex Niigata (S) for the upcoming season was revealed to those in attendance, and fans can look forward to see more of “Gol.” merchandise on sale during the Japanese club's home matches at Jurong East Stadium and at the team's clubhouse from next year.


  1. Another novelty by the Japanese club, whose way of managing stuff on and off the field continues to set itself apart from the rest of the pack.

    Other than lined up an program with a Portuguese club that send a player to Portugal for trial.

    Now it's offering Japanese firms another platform to launch themselves to this part of the world via this marketing initiative.

  2. I asked SLeague website where I can do customised SLeague shirt printing - nobody replies or nobody knows...


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