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[Feature] Great Eastern commits a million to S.League for another two years

(This entry is formulated with the transcript of the media release by the Football Association of Singapore - FAS)

(L-R) FAS President Mr Zainudin Nordin. S.League CEO Mr Lim Chin, Great Eastern Singapore GM Dr Khoo Kah Siang, Great Eastern Singapore Chief Marketing Officer Mr Colin Chan
Reaffirm its commitment towards Singapore football since 2009, insurance giants Great Eastern (GE) has agreed to continue its sponsorship of the country sole sporting professional league - the S.League for another two-year.

Under the newly-inked agreement, GE will extend this partnership, which is valued at a total $1 million, till 2013.

"Football has always been one of the top sports in Singapore and our association with the league has helped to bring the Great Eastern brand closer to the community." said Dr Khoo Kah Siang, General Manager (Singapore), Great Eastern Life in the media statement released.

“One key initiative during this new sponsorship term will be an outreach programme to schools where we will be using football to promote life skills such as teamwork, perseverance, and character-building to the young," added Dr Khoo.

On the same event that was held at the Great Eastern Centre, it was announced that three leading S.League footballers namely Tampines Rover veteran striker Aleksandar Duric (pictured above left), Balestier Khalsa defender Paul Cunningham (pictured above right) and Home United 'keeper Lionel Lewis are named as brand ambassadors for insurance giants.

Mr Zainudin presents commemorative plaque to Dr Khoo
Expressed his gratitude to the confidence shown, newly appointed S.League CEO Lim Chin said:"Great Eastern Life Assurance Co Ltd has been a firm supporter of local football.

"And with this sponsorship renewal, they are reaffirming their conviction to continue promoting the beautiful game here in Singapore."

"With the many initiatives intended to reach out and target the community, I am sure this wonderful partnership between Great Eastern and the S.League will soar to greater heights.” added Mr Lim.

(Quotes were extracted from the media release and pictures credited to the FAS)


  1. The league authority kept telling us the funding had been secured for sustainability for all clubs in near future.

    Yet, how to use it wisely is another matter and perhaps expertise from GE would help in that sense.


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