|The main hall of the exhibition|
In actual fact, Nike's involvement with football traced its roots back in 1971 when they launched their first model (named "The Nike") that featured the Swoosh and were sold by Blue Ribbon Sports before material defects caused the discontinuing of the production shortly after the launch.
Following the staging of the World Cup on American soils in 1994, Nike decided that it was the right opportunity to make their presence felt in football through their cutting edge innovations and they never looked back since.
Thus, the "Hypersense: The Art and Science of Modern Football" exhibition in the ArtScience Museum at Marina Bay Sands showcases the evolution of the footballing products by Nike following that year.
|The Brazil team jersey for the World Cup|
With a number of teams going to be outfitted by them in the coming World Cup in June, the designs of the jerseys also included elements to reflect the cultural characteristics of each team.
"For example, the "Y" neckline of the Brazil team jersey is to reflect the Brazilians' laid back, easygoing nature and their life revolvment around football." explained Aryn, the "Ekin" (product specialist) from Nike who gave a guided tour of this event to this blogger.
|The concept of Nike FC|
The concept of "Nike FC" is to enforce the thoughts of having the "style, daring to do whatever it took to bring victory to their teams and nations. To honor the all-or-nothing approach of these athletes," with a series of lifestyle products to compliment that belief (such as shoes, jackets, etc.).
Visitors at the exhibition are also given the opportunity to try out the latest football boots from Nike - "Mercurial Superfly" and "Magista Obra".
|"Magista Obra" (lime) with "Mercurial Superfly" (red)|
The event is still ongoing till this coming Sunday (18th May) from 10am to 7pm daily at the Level Four of the ArtScience Museum with the admission is free.