I would like to recommend a book, yes! And it's a "textbook" to be precise. Not sure how you guys thought about it. Nay... not those published by the Ministry of Education. But the one as illustrated above. In short, it traced the conceiving to the launch and the wanning of hype of the J-League, plus insights in areas such as administration, players recruiting/developing, generate publicity, creating awareness, fans participating and etc. Not only that, it also explained why the game of football is seen as a tool to break away from the core traditional Japanese values that have been dominating all aspects of their life. This should served as a useful reference to all involved in Singapore soccer, who might still remained clueless, how to run the game. Yes! You may argue that the background and setting are different from ours but bear that in mind - Football was completely an "alien" game prior the introduction of the J-League. Isn't it sad that for us, who ...