For The Record...
"In an interview with Yahoo! Singapore, Zainudin (Nordin, FAS President) reiterated that the S-league will not become a "poorer cousin" once the LionsXII start their Malaysia Cup campaign."

Monday, February 02, 2015

Lions and Cubs to leverage on MP & Silva in a Massive Bonanza

(This entry is formulated based on the media release issued by the Football Association of Singapore)

(L-R) Mr Zainudin, Minister Wong and Mr Radrizzani
Barely weeks after making their presence in north across the Causeway where they signed a record breaking deal with the Football Association of Malaysia (FAM) (source 1,2). MP & Silva, the renowned media rights distributors brokered another deal, but on a smaller scale, with the Football Association of Singapore (FAS) on the south side of the bridge as well.

This announcement was made this afternoon at a ceremony held at the FAS headquarters at the Jalan Besar Stadium with Minister for Culture, Community and Youth, Mr Lawrence Wong graced the occasion in full business attire to signify the importance of the event.

AGREEMENT VALUE AT MORE THAN $25 MILLION
Outfitted in the similar fashion with the guest of honour, Mr Zainudin Nordin, the FAS president was joined by Mr Andrea Radrizzani, the founding partner of MP & Silva in breaking the news to those in attendance of this newly-minted partnership for the next six years from 2015 to 2020.

Signing on the ball to signify a new partnership
Under the new partnership, MP & Silva will play "a major role in the development of Singapore football over the next six years, covering the global media rights to FAS’ national and age-group teams, sponsorship rights and international events for the Singapore Lions and National age group squads. The agreement is valued at more than S$25 million over this period." spelled in the media statement issued by FAS shortly after the announcement.

MAXIMIZING COMMERCIAL VALUES OF THE LIONS
Beside the above mentioned, consultancy services on various matters will be provided by the media agency to FAS in areas like maximizing the commercial values of the Singapore National Teams with opportunities to be explored by leveraging on the extensive network of MP & Silva, whose portfolio includes major sporting events such as football's FIFA World Cup 2018 and 2022, basketball's NBA, motor racing's Formula One, etc. since their establishment back in 2004.

"6" symbolized the period of years of this collaboration
"This partnership underlines the FAS’ seriousness about developing football commercially while engaging the community and youths. It will also help us to ensure that our elite programmes are enhanced through this partnership. We look forward to the close collaboration with MP & Silva in the coming years." said Mr Zainudin in the same statement.

Echoing the similar sentiments of the FAS supremo was Mr Radrizzani, whom for both know each other mutually for a while as revealed during in the announcement.

“Football has always Singapore’s top-ranked sport in many areas, and we are excited to have this opportunity to work with the FAS. We appreciate their confidence in our abilities to develop an integrated approach to turn Singapore Football into a strong brand name and inspire fans across the country, we are very proud of this holistic approach in this partnership with the FAS and we look forward to applying our robust knowledge in media rights and developing new commercial opportunities." said the Italian.

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