|(L-R) FAS VP Lim Kia Tong inked the deal with SMRT Commercial's Dawn Low|
Under this new three-year partnership, the promoting and the drive for greater awareness of the League will leverage extensively on SMRT transport network with initiatives like having "meet-and-greet” sessions between players and fans to be held at venues offered by the transporting giants' retailing network such as Raffles Xchange, etc. are on the pipeline.
To mark the occasion, a train specially plastered with images of various players from the participating teams, was launched in conjunction with the press announcement and signing ceremony that took place at the same train.
|Jermaine Pennant is known to take MRT ride frequently|
One of those who spotted his image inside the train was Geylang International defender Al-Qaasimy Rahman (who posed for the picture below.)
"It's always funny to see yourself being posed somewhere in the public." said the former LionsXII right-back, "But it's also an honour and nice at the same time (to be one of the featured),
|"Sorry, I can't get you a marker to sign..."|
“For the start, we have this train with images of players from various teams to mark the occasion today," said Ms Low on the specially plastered train. "As we go forward we are looking into utilizing our other resources like buses, station platform indicators that will show images and highlights of matches to promote the S.League.” .
“This partnership is in line with our CSR in promoting local sports, as we know football is a popular sport in Singapore and it's also to support the government’s initiative to make public transport something enjoyable through these innovations in engaging our commuters.” she added.
|Players from various clubs posed for this photo opportunity|
Said Lim:"I hope with this partnership, it will open up doors to have more local companies like SMRT to come in and support the S.League."