Not that long ago, I tweet something like this: "Instead of 'sponsor', should we be looking for 'strategic partners' for #sleague and clubs?" And many of those replied said there ain't much different between the two, since both are the so-called financial providers or whatsoever. However, months back while attended the "Soccerex Asia" (pictured above where I met Romario there - see I was behind the legend!!), one of the panellists of one discussion group have this to say (if I remember correctly). "It is about finding the right partner in marketing your product and one can't simply blame everything on English Premiership for the inability for not able to do that." he said. I think the key word here he used was the word "partner" and not merely refer them as "sponsor". Having a brief thought about it from someone who is not trained as a marketing person, I come to this conclusion that to me a "sponsor...