In my private email to a group of friends not long ago, regarding the setting up of the trial Singapore football forum at the mass-appealing HWZ . I told them we cannot depend entirely on the mainstream media to publicize the S.League. It is certainly hard to face the fact that mainstream media are not doing much to raise the awareness of the local game, as much we would like them to like in the old days. A picture (below) here should more or less tell the story. A small obscured space on the papers Given such a small slot on the back pages and featured under the appropriately named as "Soccer Shorts", it hardly raised the eyebrows of any readers. Although, we can gather some S.League info from the likes of "TODAY" , "Shin Ming Daily News" 's Tuesday edition (one of the two SPH Chinese evening papers) and etc., still, I felt a large part of the folks out there are still ignorant of the league because of the lack of participation from the rest. Prepare ...