"Thanks for coming." said one of the staffers whom I met at the end of a press conference I attended some times ago. While it is always a pleasantry to receive such a greeting but for that particular time, I found it awkward or rather uneasy to receive such acknowledgment. Usually, the press conference of that nature would see a decent turnout from the media to cover the event, whereas it was not the case when I was there and I could easily count the number of those reporters who were there. To make things more intriguing was the absence of representation from several notable players of the field to cover the announcement which they usually would. If this is going to be the typical scene in the subsequent weeks to come, it should be something of a concern to local football officials for such a lukewarm response from the media, especially of those from the big players. MEDIA RESTRUCTURING The recent restructuring of both MediaCorp (source: 1 , 2 ) and Si