“I would love to see more proactive initiatives from clubs; more savvy marketing of players and teams to boost their profiles, as what we have seen (so far) has been dull and uninspiring.” I said those words which appeared in a wide-ranging article on TODAY weeks ago. Due credit to those who tried like how Home United did theirs last and this year, Hougang United kept everyone in the loop during the pre-season with some eye-catching updates on their Facebook "Page" and other social media platforms. While these updates online can be easily accessible on mobile gadgets during our daily routines, let's not rule out some information could be outdated to certain end-users unless they stick to their devices faithfully on a 24/7 basis in order not to be left out. Home United held their "meet-greet" before the start of the season Furthermore, one of the challenges facing most administrators using Facebook "Page", which is one of the main outreach