Skip to main content

Posts

Showing posts with the label club merchandise

What Those IG Story Polls Tell Me About The Untapped Potential of Local Club Merchandise

I did a number of IG Story polls not that long ago to gauge the sentiment among the local football supporters by starting off with this question - Would you buy any official local football merchandise? It was an overwhelming 92% said "YES" that they are willing to fork out from their wallets to pay for any official merchandise offered by the local clubs. This is the outcome of the first poll of the series  REPLICA JERSEY - THE MOST DESIRABLE MERCHANDISE Another poll was followed up to ask which type of official merchandise is the most desirable item from a list that comprised (1) "Official replica jersey", (2) "T-Shirt (with club logo, mascot, players), (3) "Caps, scarves, mini flags" and (4) "Pins, Badges, Keychain, Cup, Mugs" Apparently, replica team jersey is the most desirable merchandise should any fan decide to buy one product from our local clubs. Later on, I posted a pragmatic question - how much you are willing to pay for one offici

Club merchandise (CPBL experience)

I blogged something about club merchandise based on what I saw in Australia years ago and added that there must be some essentialities that would prompt the supporters to part their cash on these items, other than showing their affiliation to the clubs they follow. This is why I implied that concept in my recent trip to Taipei, where I was there to catch two baseball games featuring the CPBL side I follow - the Brother Elephants (now known as CTBC Brothers  ** ). One of the essential items that baseball is associated with is, of course, the cap. A Brother Elephants Cap THE CAP For good reason, the eyeshade of the cap is essential in blocking off the rays from the floodlights or evening sun that might affect the vision when watching the games. The cap (pictured left) I bought at Taipei is a wire-meshed cap that is exactly the same headgear being worn by the players. The porous design of this cap actually improves the ventilation that keeps the players cool while playing the

Club merchandise (Oz experience)

(Picture) Clay figurines of several top NRL players on display During my recent Down Under trip, I got an opportunity to see how thriving the industry of club merchandise is.  "This is colourful!" I said to the store owner behind the counter, having been overwhelmed by the colours and designs of those clubs' jerseys, balls, etc. displayed inside this shop named "Fan Central - Football Jersey" specialized in such merchandise.  "It's not too good or not too bad." said the boss who is from Sydney when asked how well is this industry doing at this moment.   (Picture) A family of St. George Illawarra Dragons supporters travelled to Gold Coast to catch their team in action against the local side Titans in an NRL clash. He went on to reveal that it's the strong support towards their local sports teams that it's a common sight to see folks around Australia wearing the shirts, apparel of their local sports teams, particularly those of the AFL (A