tag:blogger.com,1999:blog-17331652.post3587683166027130538..comments2024-03-29T07:29:04.201+08:00Comments on BoLASEPaKO.com - A Blog on Singapore Football: WHY CRY OVER A CUP OF SPILLED MILK?Ko Po Huihttp://www.blogger.com/profile/10112077946426075479noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-17331652.post-20608691133522761482013-12-24T07:13:42.831+08:002013-12-24T07:13:42.831+08:00I only do not agree to the sponsorship reasoning o... I only do not agree to the sponsorship reasoning on the Airasia part as Airasia is a company and not an individual like Peter Lim. As a matter of fact, Airasia is already sponsoring alot of local sports & events in Malaysia. For example, the prestigious Malaysian MotoGP is title sponsored by Airasia just like how Singtel is the main sponsor for F1 Spore. And although Airasia originate from Malaysia & founded by group of Malaysian investors, their mission in reality is not to be seen as a Malaysian brand but with bigger ambitions to be seen & to represent as a united Asian brand and hence, the collaboration to joint venture in opening up Airasia Indonesia, ThaiAirasia, Airasia Philippines, Airasia Japan etc. Unlike SIA which is just a uniquely Singapore brand flying only Singapore name. That is why Airasia are supportive in sponsoring Asean sports teams like Sungapore soccer, Asian Basketball League, just to name a few, as its vision is to market itself as a strong regional Asian brand rather than just a local Malaysian brand.Don Adzhar (via FB)noreply@blogger.comtag:blogger.com,1999:blog-17331652.post-68014164225354201732013-12-23T20:37:23.479+08:002013-12-23T20:37:23.479+08:00Its actually a matter of understanding market forc...Its actually a matter of understanding market forces.<br /><br />Even me, as a supporter of local football; is not willing to put anymore resources and time into Sleague until it can prove to be a worthwhile asset/investment vehicle.<br /><br />Valencia is world famous and have a good chance to bring silverwares, recoup his investments and even send our local lads to Valencia to play.<br /><br />AirAsia is from Malaysia, same could be said, why they didnt sponsor in Malaysia? Because SIA target market are the consumers in other countries using their airline to transit via Singapore. There is no point marketing SIA in Singapore when its already so well known in Singapore.Mingji Lim (via FB)noreply@blogger.com