Just some real "arsehole" at the ground

Pardon me for that unsightly term "arsehole" but this guy, being circled and arrowed, qualified as one such.

Just now at the Toa Payoh Stadium for the Singapore Cup Quarter-Final fixture between Balestier Khalsa and Bangkok University.

Yes, it was not one of those games you call it a classic but it's not right to blast players and alleged they are in "that thing" either.

This "arsehole" here, much to the dismay to those sat around him, kept chanting that slang related to "that thing" for a good 90% of the game.

Somehow, verbal abuse has its limited.

Just because some guy like him, refused to give a benifit of doubt that is just not the players' day, hence went on and went to disturb the rest from enjoying.

What a bloody ARSEHOLE!!!

Included my "Technorati Profile"

Technorati Profile

Hi folks.. I'm just not sure what is this "Technorati" thing here.. Anyway, I just posted this entry as instructed, in order to claim this blog..

A good and timely lesson for all

This picture (above) and its caption tell a lot about the current state of Malaysian football, which should served as a timely reminder to all of us.

Time to time, we been reminded the legacy of the 70's Selangor's foursome: Soh Chin Aun, R Arumugam, Santokh Singh and the great Mokhtar Dahari.

Unfortunately, the task to continue the legacy seems to be a mammoth task following their humiliation at the on-going Asian Cup.

In short, we must not rest on our laurels, dwell on the glorious past (what's the point?).

Second chance is being given end of this year for the national U-23 to prolong where their seniors left behind.

I am not a marketing man (Part 1)

But when I saw this can of "Whatever?" soft drink, I wonder how a strange sounding name will ever make its presence in the market?

Coupled with its intensive advertising on all media, it seems that "Whatever?" and its sister brand "Anything?" had captured everybody's imagination.

Branding - a key to its success?

Sports branding is something new here in Singapore which I see as an untapped area waiting to fulfill its potential.

Having we heard that not long ago a well-known furniture/electronic goods retailer was negotiating with the relevant parties to sponsor a S.League club (since then, heard nothing about, so take it as gone-case).

Which is why, back track a bit here, the success of "Whatever?" somehow had shed a few thoughts on how we could learn of this gimmick.



The advert of "Anything?"



The advert of "Whatever?"

It appeared that the trademark owners of the "Anything?" and "Whatever?" had decided to venture into the beverages industry, so they decided these wacky names are to be used as on the soft drinks they produced.

Diversify the attention

Likewise, when J-League was launched more than a decade ago, I recalled spotting the logos of the league and the clubs appeared on the package cover of a consumable product.

Instead of relying solely on the media to raise the profile for themselves, I think this is a good way to generate awareness for the league and the clubs.

Making use of these products to draw the attraction with some innovative gimmicks should work (am I being naïve here or staying positive? As these ideas should have been thought by those "know-how" right?)

Furthermore, we have a soft drink manufacturer as one of the league title sponsors, why not having the logos or star players' face being pasted on those can of soft drinks.

Some gimmicks like games or lucky draws which can "force" the consumers to attend match at various stadiums, thus en-route them to win the ultimate price.

For example: collect five pull rings of one particular soft drink, collect a free match pass to a particular fixture which somehow reveal a clue/hint during the match to the ultimate price.

Therefore, this consumer while trying his luck to win the prize and at the meantime, is able to catch some actions live at the stadium, thus enhanced the profile of both league and clubs (whether he like it or not is another issue).

Of course, detractors bound to say stunts tend to wane after everything is over. This is why and where the hard work begins.

"创业难,守业更难"(it's tough to set up a business, to maintain it is even harder)

If this kind of stunt works in pulling in the crowds, then it's all up to players on the field, the club personnel off the field to do their part in maintaining the hype.

Frankly, we already wasted two chances on doing so.

(To be continued... If not, you folks will be drowned in the words..hehehe)

A field of dreams

My journey to this event began with my early dinner - Nasi Briyani Ayam at the eatery, that is stone throw away from Kallang MRT station.

As mentioned before, prior the construction of the circle line, fans would "cut their way" through the old Kallang airport building (i.e.: the PA)

Crossed the Nicoll highway using this bridge as shown here before reaching the destination.

Still missed those "Nicoll Highway charging" stunt.

Not quite like the heydays of the 70s where these guys would packed the stands with their pulling power (a snapshot of the match between the Singapore veterans vs their Malaysian counterparts).

Fans grabbing any opportunity to snap a few pictures of themselves as a proof that they were there (included yours truly again, many thanks to Mr Henry Chua for taking that "dot-of-me" foto and the fan who helped to take the one with the ground as the backdrop of it.)

Having a cup of "Tiger" under the scorching sun..."Ahhhhh..." but with a prenium price, of course.

Some shots on the fans, at the pitch and the etc.

The media conference at "Sliver" room that looked slightly different as compared to those shown in the previous entry.

Foreign coaches tend to be diplomatic when asked about to rate the Lions following the match.

In this case, Socceroos coach Graham Arnold mentioned A-League coaches "should have come up here" to take a look at some of the Singapore players, when asked if they are good enough to ply their trade down under (like something I mentioned before).

Led by Mr Tan Howe Liang - the only Olympics medallist we have, the past and present athletes marched into the "Grand Old Lady" before the President officially marked the closing of the stadium.

It was always a pain in neck when come to end of the day, when you wanna go home from the stadium.

Though the SBS provided express bus service (at extra costs), the heavy traffic out of Kallang was not that "express" at all.


A video clip shot prior and during the match.

(P.s: Many thanks, of course, to Mr Darren Lim for making all these possible.. thanks man :D)